Marc Mencio AD
Cordura_cover.jpg

Nike Cordura

"If you want to know who I am, ask my backpack about it". These are two stories, written as rhymes about the owners of two different backpacks. 

The first one is about a BMX rider, and the second one is about a graffiti artist. The whole degradation of the backpacks, from beginning to end, was real.

 
 
 
 

Nike Cordura
Client: Nike

“If you wanna know who am I, ask my backpack about it.”

No one likes a brand new backpack. After all, your backpack says a lot about you, and you are dirty, and proudly covered in scars. So to launch the NIKE Cordura backpacks, we gave away some to several NIKE ST assets and asked them to get dirty, by just doing what they do, skate and ride. Once the backpacks already looked miserable enough, we hired several street artists, to paint a big street wall and a drawing for a poster, with the narrative of "a day in the life" of these backpacks owners. 


Agency:
Villarrosàs

Role:
Art Direction        

Awards:
Gold at Laus