My Pro Coach
Client: Nike
In the context of the implementation of 5G, Nike asked us for a solution to modernize training making use of this new technology. We came up with an online training experience that provides visual and audio feedback on performance instantly through AR and the voice of a coach of your choice. Keeping you as engaged in the workout as if it was a game and preventing injuries by tracking your movements. The final working prototype was able to successfully measure your movements and provide visual and audio feedback on some selected exercises.
Agency:
AKQA Shanghai.
Role:
Senior Art Director.