To Fearless Summers
Client: The North Face
With a new range of products featuring ultraviolet protection ratings above UPF 40+, The North Face's Fearless Summers campaign encourages consumers in China, Thailand, Hong Kong, and Taiwan to spend the summer outdoors.
A simple symbol was created for this campaign to signal sun protection, following the micro-grid weave technology of the product, giving consumers a reason to believe.
Agency:
Leap
Role:
Freelance Art Direction lead