What Love the Game is
Jordan Brand.
‘Love the Game’ is something NBA players told you about. But does it only belong to them?
For the NBA 5v5 games in China, we asked grassroots players to define what it means for them. But not only with words, but actions.
Throughout the games, we captured the moments that prove their love for the game and broadcasted them live. Turning their actions into a real-time expression of what Jordan brand stands for, and turning local ballers into the brand’s true heroes.
Agency:
AKQA Shanghai.
Role:
Senior Art Director.